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Merck Holds Parents Accountable In Gardasil Ad
- FiercePharma, Friday, July 8, 2016 8 AM
On the heels of a recently renewed push by researchers and doctors to encourage HPV vaccinations, Merck is out with a new HPV awareness campaign that puts the onus of vaccination on parents. A recent spate of published studies pushes for doctors to become more assertive in recommending it to young patients.
