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What Publishers Are Planning For Snapchat Memories

Expecting Snapchat’s new Memories feature to change the way publishers use the platform, Nieman Lab asked some of them what that might look like. For one, “Memories will make producing [evergreen] content easier in the sense that it doesn’t have to all be done in real time, but harder in that I think it will raise the bar for repackaged content,” Taylor Lorenz, director of emerging platforms at the The Hill.

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