Digital research firm eMarketer forecast that more than 20% of Internet users in the U.K. will use ad blockers in 2016, reaching 27% by 2017. And while mobile ad blocking isn't as common as desktop in
the U.K, according to eMarketer, a May 2016 report from PageFair and Priori Data showed that this phenomenon is growing globally.
Read the whole story at eMarketer »
