Wildlife Conservation Film Festival Launches 'Endangered Love'

by Amy Corr @MediaPostOTL, September 14, 2016

I'm not sure how I missed this campaign when it first launched this summer. But if you did, too, take a look at this video for Wildlife Conservation Film Festival, an organization that fights to save endangered species. "Endangered Love" takes a different approach beyond simply asking Millennials to donate. DDB New York created an online video -- set to the Lonely Island tune "I Just Had Sex" -- of endangered panda bears saving their species by having lots of sex. DDB also created an e-commerce site full of merchandise like shirts, tote bags, clocks and visors, featuring rhinos, pandas, sloths and gorillas getting it on.

ad campaign, video

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