Sure Antiperspirant has released a new Confidence Survey to mark the re-introduction of its classic "Raise Your Hand If You're Sure" campaign. The campaign, which originally aired from 1982 to 1987,
has been updated and began airing again on July 1st. Despite being off the air for 15 years, 74% of men and women remember the campaign, according to Sure. The brand says nine out of 10 Americans feel
confident overall (92%). Virtually all (97%) Americans are confident in their ability to make the best of things and nearly as many describe themselves as optimists (87%). Additionally, almost half
are certain that the best days of their lives are yet to come (47%).
