Around the Net
How To Avoid Being Deleted By Customers
- Marketing Week, Monday, October 10, 2016 11:20 AM
Marketing via email, text and push notification may be an effective way to grab customers’ attention, but strike the wrong note and brands are at risk of being deleted by consumers who resent the intrusion of irrelevant communications. Two in five consumers feel “overwhelmed” by the volume of brand communications, according to research from marketing analytics company Aimia.
