Russia's S7 Airlines launched a lovely
online video that encourages seeing as much of beautiful planet earth as possible. Few people are ever truly away from the planet, so Andrey
Borisenko, a Russian cosmonaut who spent 164 days away from earth on his last expedition, describes the feeling. He misses the smells of exotic foods, thunderstorms, swimming in the ocean, exploring
caves: all things the rest of us take for granted. Borisenko tells Russians that they have earth every day, while he only truly saw it when he was away.
Wieden+Kennedy Amsterdam
created the campaign, directed by
AG Rojas.
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