Around the Net
Stop Cold Calling And Get Opt-In Lists Segmented
- Business2Community.com, Wednesday, November 2, 2016 12:21 PM
The email equivalent of cold calling is sending thousands of emails to random contacts on an email list. If you’re using the “spray and pray” approach to email marketing with a list of registered subscribers, then you’re squandering your assets. And if you’re not working with an opt-in list, then you’re not an email marketer at all – you’re a spammer.
