Around the Net
The Email Recipient's Hierarchy Of Needs
- Marketing Land, Wednesday, November 2, 2016 12:20 PM
Subscriber expectations have grown steadily over the years, driven higher by a wide range of factors, including the adoption of smartphones, the increase in targeting and the rise in omnichannel experiences. For email marketers to be successful, they must meet or exceed these expectations, which can be measured by a set of success metrics and a set of failure metrics.
