- DM News, Wednesday, November 9, 2016 7 AM
The most common form of re-engagement marketing is through email, whereby brands will resend or send out a “personaliaed” email to the consumer in attempt to reconnect with them.
From the holiday or birthday-based, to the limited-time-only or coupon driven, re-engagement marketing campaign, brands and companies are attempting to re-establish a connection with their inactive
consumers.Read the whole story at DM News »
