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Election Prompts Marketers To Rethink Customer Assessments
- The New York Times, Wednesday, November 16, 2016 8 AM
When Trump won the election last week, an industry that prides itself on always knowing what motivates and excites the American public was in a state of shock. Marketers now find themselves asking serious questions about how they study consumers, use data and quantify the value of facts — questions about the fundamental nature of their business.
