Around the Net
Email Segmentation Adds Relevancy
- Customer Think, Monday, December 5, 2016 11:11 AM
Your subscriber's inbox is a hotbed of activity, with scores of other people's emails vying for his or her attention. How will you stand out so that you conquer the barriers to getting your email opened? To make your emails more value-added and memorable, they have to be relevant to the recipient, and this is what segmentation does: it groups people who have the same interests.
