IMA Targets Millennials In B2B Campaign

by Amy Corr @MediaPostOTL, December 7, 2016

IMA (Institute of Management Accountants) launched a B2B campaign targeting Millennials. The campaign promotes the CMA (Certified Management Accountant) certification as a solution to confronting the skills gap in the finance and accounting professions. "You've Got To Earn It" shows a management accountant so proud of his CMA certification that he gets a large tattoo on his back to celebrate the accomplishment. His business-dressed co-workers wait patiently for their turn in the tattoo chair. Definitely targeting Millennials here. The Gate | New York created the campaign.

creative, finance, financial services, millennials, tv

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