• by Amy Corr  @MediaPostOTL, December 9, 2016

The Brandon Agency was named agency of record for South Carolina-based Hook + Gaff Watch Company.

The agency will handle brand development, digital marketing, creative, website development, social media, collateral development, research, shopper marketing, retail system management, search engine marketing, media planning and analytics. Hook + Gaff watches are designed to be durable and stylish for an active sporting life.

"We are excited about the incredible opportunity Hook + Gaff has ahead of it," said Scott Brandon, CEO of The Brandon Agency. "Our experience in the outdoor lifestyle and retail categories will help us to strengthen Hook + Gaff's overall marketing efforts and increase their sales. The best part is this client is smart and hungry for growth, and that really fits who we are and what we do as an agency."