Around the Net
Email Tops ROI League Table
- Econsultancy, Friday, January 6, 2017 8:51 AM
2016 marked the 10th anniversary of Econsultancy's Email Marketing Industry Census. In an online survey of 1,150 marketers in February and March, 73% of respondents ranked email marketing as 'excellent' or 'good' for ROI. Increasing from 66% in 2015, this meant that email marketing was ranked 9% higher than SEO (organic search).
