Around the Net
Email Capture In-Store Has To Improve
- Luxury Daily, Wednesday, January 11, 2017 8:28 AM
Customer email capture in-store is essential for any retailer -- big or small. But traditional point-of-sale collection remains cumbersome and ineffective for both consumers and retailers, and illegal in many states. Consumers demand little friction at checkout. Most avoid providing email addresses entirely to accelerate the process, although emailed receipts have improved this situation to an extent.
