Commentary

Report: Nearly 40% of Publishers Don't Comply With FTC's Native Ad Guidelines

by Tobi Elkin , Staff Writer @tobielkin, March 1, 2017

A new study finds that nearly 40% of publishers don't comply with native advertising guidelines set forth by the Federal Trade Commission (FTC). The study, conducted by MediaRadar, a cloud-based ad sales intelligence platform used by 1,600 publishers, examined native ad trends in 2016. It analyzed thousands of unique native …

ftc, native advertising, online publishing, publishing

1 comment about "Report: Nearly 40% of Publishers Don't Comply With FTC's Native Ad Guidelines ".

Check to receive email when comments are posted.

Craig Mcdaniel from Sweepstakes Today LLC, March 1, 2017 at 4:48 p.m.
Toby, there is a simply reason why only 40 percent of the publishers didn't comply. We didn't know about. Nothing was sent to me or any other publisher I know from the FTC or any other private company like the domain name companies. I also don't recall even reading about this in Media Post and I am a daily reader.

I have no problem to say what I get paid on with Native Ads. I just need to know about the ruling or any future rulings.
Reply