• by Amy Corr  @MediaPostOTL, March 1, 2017

In the 60-second spot, viewers follow a grown man who dyes his hair blue, rocks a Mohawk, goes skinny-dipping, backpacking and plays drums for a punk band. Is the man having a mid-life crisis? Not at all. He's fulfilling the bucket list of a teenager whose heart is now keeping him alive. The spot ends with one last to-do item: do more for Mom. The man visits the teen's mom and does chores around the house. Mom listens to her son's heartbeat in another man's chest. Tissues... stat.

Publicis New York created the campaign.