NEW! ONE Organization Launches #GirlsCount

by Amy Corr @MediaPostOTL, March 13, 2017

Droga5 created #GirlsCount on behalf of Bono's ONE organization to draw attention to the staggering fact that 130 million girls are denied education globally.

#GirlsCount consists of a website and online video that features celebrities and regular people counting. The campaign's goal is to have all numbers between one and 130 million counted aloud, edited into one long video and sent to our leaders to get schooling for these girls. On the website, users can pick from a score of available numbers and upload a picture of themselves holding the number or a video saying the number aloud.

ad campaign, cause-related, social media, teens, video, women

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