Around the Net
NCAA Tourney Ads Work Around Absence Of Players
- The New York Times, Monday, March 20, 2017 8 AM
The NCAA men’s basketball tournament is a case study in what sports marketing looks like when the athletes are off limits. There are 18 official sponsors, including Wendy’s and Pizza Hut. The NCAA, however, strictly prohibits the names or likenesses of the college athletes from being used in advertising for products or services.
