Around the Net
General Mills Boosts Cereal, Yogurt Marketing
- Bloomberg, Thursday, March 23, 2017 8 AM
General Mills is boosting its marketing investment to increase sales of cereal and yogurt and has launched a ready-to-eat popcorn line under its Annie's Homegrown label. Yogurt sales in the U.S. fell 20% in the third quarter and Minneapolis-based General Mills pinned the decline mostly on high prices relative to its competitors.
