Around the Net
Bring Back Dos Equis' Original 'Most Interesting Man'
- The Drum, Wednesday, March 29, 2017 8 AM
Jonathan Goldsmith, the previous “Most Interesting Man” was your quirky, traveled uncle or grandfather. The premise of the ads, that his life was a series of adventures, was a “perfect and perfectly quirky branding vehicle for a quirky beer that comes from Mexico but doesn’t resemble any other Mexican beer,” according to The Drum.
