Go to a newsstand sometime and check out the rows of men's magazines. From the old guard of Playboy and Penthouse to the new wave of so-called lad magazines, it looks like a sea of soft-core porn.
Indeed, regardless of whether you see Tara, Carmen, Shannon or Lindsay on the covers, the magazines are largely indistinguishable from one another. The women are shown reclining or twisting or pouting
or grinning suggestively and (the magazines' editors hope) erotically. After all, sex sells, right? At Men's Journal, a monthly publication of Wenner Media which has a circulation of about 650,000,
sex doesn't sell -- adventure does.
Read the whole story at MarketWatch, May 3, 2005 »