• by Shankar Gupta , May 5, 2005

Business media publisher Factiva yesterday announced that it will debut a new RSS program for subscribers, in partnership with RSS technology firm NewsGator.

Factiva, a joint subsidiary of the Reuters Group and Dow Jones, aggregates more than 9,000 sources of business news, including The Wall Street Journal, the Financial Times, the Dow Jones and Reuters' newswires, and the Associated Press.

The service, called "Enterprise RSS," is available through NewsGator's RSS product, and will be made available to Factiva subscribers on May 19. In June, the Factiva service will be made available to NewsGator members, for a fee. Factiva subscribers also will receive the NewsGator service free of charge.

The secure RSS feeds, developed jointly by NewsGator and Factiva, use an authentication process to ensure that only subscribed users will be able to access the feeds and read the content. Diane Thieke, a spokeswoman for Factiva, said the company developed these RSS feeds in response to demand from its customers. "We've seen that more and more of our enterprise customers are beginning to use new technologies like RSS," she said. "We think that embracing RSS and these new technologies is really important, and we were finding out that a lot of our customers were asking for it."

The service is entirely subscription-supported, and there are no ads displayed in the content or in the RSS feeds.