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Nike Decides Not to Do Business With Sears

Nike's decision to stop selling its sneakers and clothes at Sears is shining a spotlight on the impact retail environments have on marketers' brands. Though the companies themselves have said little about the move, retail analysts quickly pronounced it a result of the Kmart Holding Corporation's $12 billion acquisition of Sears, Roebuck & Company in March.

Read the whole story at The New York Times, May 5, 2005 »

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