As the Kentucky Derby approaches on Saturday, the horse racing industry -- bolstered by near-Triple Crown winners the last two years -- is suddenly in a quandary. Visa International, which has
sponsored the Triple Crown for the past 10 years and offered a $5 million bonus to any horse that won all three races (Kentucky Derby, Preakness and Belmont Stakes), is ending that sponsorship after
this year. Instead, in a new deal that begins in 2006, Visa will now only sponsor the Kentucky Derby. Ironically, in its 10-year run, Visa never had to pay the bonus.
Read the whole story at AdAge.com, May 4, 2005 »
