Eyeblaster Inc. and a Japanese media planning and buying agency have partnered to bring rich-media advertising to the Japanese marketplace. The partnership with the Digital Advertising Consortium,
which represents more than 300 websites and interactive publishers, gives exclusive rights to sell and service Eyeblaster campaigns in Japan. In the first half of this year, DAC had been a reseller
and run over 30 Eyeblaster campaigns for Kagome, Otsuka, Oracle, IBM, Mitsubishi and Takeda. DAC, the largest media-buying group in Japan, has made a strategic investment in Eyeblaster Inc.
