An email veteran argues that buying or renting email lists is “risky and lazy.” Based on 17 years in retailing, Ryan Phelan writes: “You think all you need to do to make your first
million is to buy 10,000 email addresses for a dollar and send out a message? You’ll just sit back, rack up the sales and then go on CNBC and reminisce about all the hard work you did, right?
Right. And I have this great bridge in Brooklyn that can be yours for a low, low price."
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