• by August 12, 2002

MeasureCast, Inc. last week released the MeasureCast Internet Radio Report for July, which shows that 4.6 million people listened to Web radio stations measured by MeasureCast last month, up from 4.3 million listeners recorded in June.

In July, MeasureCast provided audience data for 1,320 streaming radio stations, 26 fewer than the 1,346 stations measured in June. During the month of July, those 1,320 stations streamed a combined total of 39,589,429 hours of entertainment - 1.9 million hours more than MeasureCast-measured stations delivered in June.

"Internet radio is more popular than ever," said MeasureCast CEO Randy Hill. "Since January 2001, we've seen a 714% increase in the total time spent listening to stations measured by MeasureCast. Nevertheless, only 27% of the U.S. population, or 77 million people, has listened to a radio Webcast. That means the industry has plenty of room to grow."

MeasureCast July Chart Toppers

Clear Channel Worldwide continues to occupy the top Internet radio network spot. The company streamed 12 more stations in July than it in did in June, boosting its total number of hours streamed to 7,351,905 (up from 7,095,923 hours in June). Radio Free Virgin become the second most-listened to Web radio network measured by MeasureCast, streaming 3,417,988 hours of music to more than 500,000 people.

Virgin Radio was once again the number one Webcaster in the MeasureCast Top 50 Internet radio stations ranking. The U.K.-based station streamed 1,553,440 hours of entertainment to 220,503 people. To illustrate the growing popularity of Internet radio, the number one station in MeasureCast's December 2000 Top 50 chart was WABC Radio, which streamed 314,000 hours of Talk radio to some 43,000 listeners.