Around the Net
NBA G League Campaign Mantra: 'Don't Go For Good. Go For Great'
- NYSportsJournalism.com, Thursday, July 13, 2017 8 AM
The newly minted NBA G League — rebranded from the Developmental League via a multi-year deal with Gatorade — is breaking the first marketing campaign in its 16-year history. The multi-media effort, under the umbrella theme, “We Don’t Go For Good. We Go For Great,” is anchored by a TV spot with support from social media, in-arena activation and player-themed platforms.
