Ad-supported cable TV recorded a 53.5 primetime U.S. household share for the week of July 29-Aug. 4, according to a Cabletelevision Advertising Bureau analysis of Nielsen data. The data showed that
cable's primetime share was almost five points higher than the same period a year ago. Ad-supported cable also had an average U.S. household delivery of 30.6 million homes and a rating of 29, up 13.1%
and 9.4% respectively. The Cabletelevision Advertising Bureau said this was the 12th week in a row that cable surpassed the seven broadcast networks in primetime audience.
