Playboy Doubles Publishing Loss

  • August 7, 2002
Playboy Enterprises posted second quarter operating income of $2.2 million, a dramatic turnaround from last year's second quarter operating loss of $4.7 million. The gains were driven by e-commerce, licensing and the company’s broadcast division. However, the company doubled its publishing loss in a weak economy for advertising and disappointing newsstand sales. The Publishing Group reported a second quarter operating loss of $1.0 million compared to an operating profit of $0.5 million last year. Cost control efforts and reduced manufacturing expense helped offset a 17% decline in 2002 second quarter revenues to $27.0 million, caused by industry-wide weakness in newsstand and advertising sales. Online the group's 2002 operating loss was $2.9 million, a 53% improvement from $6.0 million in the year earlier period. The quarter's revenues rose 23% to $7.7 million primarily driven by gains in subscription and international revenues. As of June 30, 2002, Playboy Cyber Club had 131,000 members, up 48% and 11% from a year earlier and March 31, 2002, respectively.
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