Miramax Films announced a multi-year marketing alliance with Coors Brewing Company, which will include the co-hosting of premieres and special events. It will also guarantee unique product placement
and promotional opportunities in as-yet-undetermined Miramax and Dimension films. As part of the partnership, Coors will be the official sponsor of all Miramax US theatrical premieres and will receive
product placement in a minimum of five films over the first three years. Along with plans for Coors to serve as a major marketing partner on films that are appropriate to both companies.
