comScore Networks Inc. said that by September, its Media Metrix division will deliver audience measurement services covering 25 countries and eight world regions. By the end of 2002, plans are for
Internet audience measurement in about 40 countries. The Reston, Va.-based firm continuously collects Internet activity from a global cross-section of more than 1.5 million Internet users. ”Many
websites draw large audiences from outside local borders, and many marketers are seeking to offer online services and direct marketing efforts in a growing number of countries,” said CEO Magid
Abraham. comScore Media Metrix provides industry-leader Internet audience measurement services that report details on online media usage, visitor demographics and online buying power for the home,
work and university audiences across local U.S. markets and the globe.
