TiVo and Lieberman Research Worldwide announced the creation of a consumer panel to use DVRs for the viewing and evaluation of movie trailers, promos for TV shows and new advertising campaigns. TiVo
subscribers have begun opting in for the panel, and will be eligible to participate in surveys to test promotional and product concepts for a variety of marketing clients. Brodie Keast, general
manager and senior vice president for TiVo said the research capability will be able to offer marketers “almost immediate feedback” from its audience. Lieberman plans to offer this research option
immediately to its clients.
