Sony Expands Music Sponsorships

  • August 14, 2002
Sony Computer Entertainment announced that PlayStation2 will sponsor Area2, a summer music festival produced by Moby and Clear Channel Entertainment. The company will host the PlayStation 2 Dance Tent where consumers have the opportunity to play the hottest titles for PlayStation 2 before they are available to the general public. In addition, the company will offer opportunities to win a "meet and greet" with the festival's acclaimed artists. Sony America's sponsorship of the Area2 music festival expands the company's summer concert presence, which includes a previously announced title sponsorship of Ozzfest 2002, also produced and promoted by Clear Channel Entertainment.
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