Big-ticket products and professionals account for more than half of the 10 most-used Yellow Pages section headings, according to research by Knowledge Networks/SRI. Yellow Pages referred to the
Physicians and Surgeons section heading more than 1.1 billion times in 2001, second only to the Restaurant heading that received more than 1.2 billion referrals. Other headings included Automobile
Repairing & Service, Automobile Dealers – New & Used; Attorneys/Lawyers; Hospitals and Dentists. Demographic profiles show that Yellow Pages users are most likely to be in the highest income brackets,
with weekly Yellow Pages use recorded by 64% of consumers from households earning $60,000 or more per year.
