Number three fast food chains Wendy's has named McCann-Erickson WorldGroup as its national advertising agency, replacing Bates USA. McCann-Ericksonwill service the account through its New York office
and a satellite office to be opened near Wendy's corporate headquarters in Dublin, Ohio. The agency will support all aspects of Wendy's marketing efforts from strategic planning to creative services
to media planning and buying. The transition will take place over the next 90 days. Don Calhoon, executive vice president of marketing for Wendy's emphasized there are no plans to change the Company's
proven marketing strategies or the current "It's Better Here" advertising campaign, which has struck a positive chord with consumers and helped produce very strong sales results this year. Wendy's
same store sales were up 6.2% for the first half of 2002, and the Company's systemwide sales were up nearly 13%.
