Martha Stewart's home confinement does not end until early August, but this has hardly fenced her in. In July, Stewart announced a deal, worth $2 million, for a book called Martha's Rules, due in
October. She appeared on the cover of Vanity Fair for a feature detailing her post-prison life via lavish photo spreads and thousands of words. On tap is the Martha-branded channel on Sirius Satellite
Radio; ditto a new furniture line with Kmart Corp. and a line of DVDs. In September her two new TV shows, both produced by reality-TV titan Mark Burnett, will debut. "There is buzz about Martha," says
an ad executive. In classic celebrity-journalism terms, "people want to know what's going on" with her.
Read the whole story at BusinessWeekOnline, August 1, 2005 »
