• by Steve McClellan  @mp_mcclellan, September 14, 2018

VTech, maker of children’s learning/toy products has selected Empower for media duties that include research, digital, social media and content marketing efforts. The selection came after a formal review.

The agency will service VTech and subsidiary brands LeapFrog and LeapFrogAcademy out of its Chicago offices.

“It was Empower’s product-level approach to creative media that made them stand out above the rest,” stated Danielle Norwood, senior director of marketing at VTech. “Empower’s deep experience within the CPG category, data-oriented approach and ability to leverage digital and social media to connect with moms along the purchase journey made them the perfect business partner.”

VTech retained Mercer Island Group to manage the agency search process.