• by Larissa Faw , November 16, 2018

After Airheads learned New Orleans Saints running back Alvin Kamara was a fan of the candy brand last year, brand and athlete paired up for a campaign launching now.  

The "Play by Play" content series, developed by agency Huge, introduces a variety of GIFs featuring Kamara's athletic plays. The content is being served in real time during this season’s NFL games primarily across Airheads social channels, and is slated to run throughout the Saints’ football season. 

As part of the promotional outreach Kamara is passing out a limited-edition Kamara Airheads Watermelon Zoom!, inspired by his favorite flavor, to teammates and fans both on the field after he scores a touchdown.