What happens when you mix navy, as in the retailer Old Navy, with strawberry, as in an agency named StrawberryFrog? That is the question Madison Avenue has been asking since June, when the Old Navy
division of Gap announced that it had hired the New York office of StrawberryFrog to create a major part of its big back-to-school marketing campaign. The StrawberryFrog work, aimed at parents and
teenagers, is now appearing on television and in magazines.
Read the whole story at The New York Times, August 9, 2005 »
