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Short-term Pop-Up Stores Help Rejuvenate Malls

  • Bloomberg, Sunday, December 23, 2018 12:39 PM
Retailers previously looking for space at shopping centers were offered only a multiyear lease. But now mall landlord Macerich Co. is offering 180-day agreements, and brands like Amazon, Lego and Wayfair are joining the pop-up wave. Pop-ups bring “some excitement to some dead wings, or some not-so-well-trafficked wings” of shopping centers, Greg Maloney, chief executive officer of Jones Lang LaSalle’s retail unit, tells Bloomberg.

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