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Nike Steers Advertising Toward Reality Anatomy

In the latest nod to "real" women -- and the latest blow to the wafer-thin body image -- Nike has introduced a campaign that celebrates women's "big butts, thunder thighs and tomboy knees." It comes on the heels of a Dove campaign that touched a cultural hot-button and set off a flood of media coverage culminating with models from the ads appearing on the cover of People magazine.

Read the whole story at Adage.com, August 15, 2005 »

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