• by Larissa Faw , March 20, 2019

San Francisco Giants and agency Goodby Silverstein & Partners are kicking off the new Major League Baseball season by referencing previous iconic moments for the team alongside a Giants-tweaked version of the Jefferson Starship song, "We Built This City (on Rock ‘n Roll)."  The Giant’s version: "We Built This City (on Giants’ Soul)."

The ad launched March 18, ahead of April 5's Opening Day on local broadcast, social and digital.