Less than one in three--29 percent--of Web users ages 14 and older think online advertising is focused on people their age, according to a recent BURST! Media survey of more than 6,000 online users.
Most 14- to 17-year-olds (55 percent) think online advertising is focused on other age segments; their older counterparts, ages 35 to 44, also view online ads as designed for other age groups, with
just 31 percent of that group saying that such advertising is focused on people their ages.
-- Wendy Davis
