Robert Tas, formerly an executive with interactive marketing companies 24/7 Real Media and Tacoda, has formed his own company, Tas Interactive, which is building out an ad network for marketers that
are interested in reaching athletes. The network, which quietly launched a few months ago, currently includes 10 publishers, such as Triathlete.com, Trinewbies.com, and RunThe Planet.com, and 10
advertisers, such as 1-800-Flowers, Napster, and Vonage.
