Universal Taps Influencers For Terrifying 'MA' Campaign
- October 1, 2019
The Challenge
Universal Pictures wanted to promote the release of its horror-thriller, "MA."
The Execution
It created a week-long influencer campaign that mirrored the film’s terrifying plot. Four creators -- and real life friends-- participated in an extended skit, in which they meet a mysterious stranger named Ma, and must …
