• by Larissa Faw , October 27, 2019

Cricket Wireless is rolling out new ads featuring quirky brand ambassadors designed to represent a wide consumer base.

The "Why Cricket" creative, developed with Argonaut, follows these characters as they act as the ultimate friend in everyday scenarios, like roller skating or trying on new clothes. The underlying message is, these characters (and Cricket) enable people to be their best selves. 

Sample the work here.

The campaign includes four video spots and radio, paid social and OOH.