Advertising spending on mixed-reality apps will more than quintuple to $11 billion by 2024 from $2 billion this year as brands seek to reach consumers who use augmented or virtual reality technologies on smartphones or specialized headsets, according to a forecast by Juniper Research.
The researcher expects next-generation 5G networks …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.